Waterproof 19

Navea Home Announces Launch Of Cool Shield Waterproof Mattress Protector

Navea Home Announces Launch Of Cool Shield Waterproof Mattress Protector
Navea Home Announces Launch Of Cool Shield Waterproof Mattress Protector

Introducing the Cool Shield Waterproof Mattress Protector

June 13, 2013 - Fairview, New Jersey -- Navea Home is announcing the official launch of Cool Shield waterproof mattress protector. Gabriel Jacobs, media contact, explains why the company decided to develop the product. "It's estimated that tens of thousands of dust mites can live within a single mattress, creating an unsanitary and unhealthy environment. According to the American College of Asthma, Allergy & Immunology, high levels of exposure to dust mite are a contributing factor in the development of asthma in children and approximately 10 percent of the general population is sensitive to dust mites."

Mr. Jacobs continued with, "Many consumers don't realize that the quality and durability of a waterproof mattress protector can vary significantly between manufacturers. When we set out to create Cool Shield, our goal was to develop a high quality product that maintains its comfort and effectiveness over time, while still being affordable. With the high cost of mattresses today, choosing the right protector is an important decision."

When asked about the qualities that make the Cool Shield mattress protector different than others on the market, Mr. Jacobs responded "Consumers are not only looking for a product that is breathable, cool and quiet, but one which also maintains its waterproof effectiveness through multiple wash cycles. We've designed our protectors with these quality standards in mind."

Mr. Jacobs continued, "We've also found there are added benefits to launching our products for sale on Amazon.com. First, we're able to simplify our distribution system, and by avoiding the 'middle-man', we can offer prices well below those of traditional retailers. Plus, Amazon's review system provides us with timely feedback direct from real customers, so we're always keenly aware of what we can be doing to better serve our audience."

About Navea Home

Navea Home is a supplier of home goods committed to bringing high quality merchandise to the consumer market. The company works closely with a small number of manufacturing facilities, allowing them to provide factory-direct pricing. Navea Home has built a strong customer base (proven by the mattress protector reviews that they receive) through its strategy of focusing on Amazon.com as its primary distribution outlet.

Contact
Gabriel Jacobs
(347) 620-3656
press@naveahome.com
http://www.naveahome.com

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