Professional Press

The 7 Deadly Sins of Press Release Writing and Distribution

For the Public Relations professional, the press release is usually where you make your first impression with journalists in your field. Depending upon the quality of your press release, this impression could be a great one or a terrible one.

Keep in mind that the top media professionals receive thousands of press releases every single day. Even your small town newspapers, magazines and specialized trade publications receive more of them that can possibly use. So if you want to avoid having yours filed in the wastebasket, you should avoid these press release writing mistakes.

1.Providing incomplete, insufficient, or incorrect information. This is especially important for contact information, such as phone numbers and email addresses.

2.Marketing and selling. You should avoid promotional words such as one-of-a-kind, cutting-edge, unique, excellent, and best. News releases are for sharing news and generating interest or awareness, not for selling.

3.Sending a release that isn’t newsworthy. Keep in mind the needs of the readers no the needs of your organization. By it’s very nature, news means something happens that is new or different, that people are likely to care about.

4.Waiting to long to send it. Even local media outlets need about three weeks and major publications, like magazines, probably need about 4 months. Get your news to them as early as possible.

5.Submitting press releases that read like novels. You should condense your news and try to keep your release less than a page in length.

6.Following up with them. Reporters are busy and don’t like to be bothered. You should never call the reporter to ask, “Did you get my press release?” It is ok to call and ask about particular angles if you have a prior relationship with the reporter however.

7.Being difficult to reach. You should provide day, evening, and cell phone numbers if possible and provide as many ways as possible for editors to contact you if they have any questions.

By avoid these 7 deadly sins of press releases, you can be sure that your press release is given fair consideration and leaves a favorable impression on the news editor. In fact, you’ll stand a fair chance of gaining positive exposure for your brand

The 7 Deadly Sins of Press Release Writing and Distribution

By: Wesley Upchurch

Written By Wes Upchurch for PressDr Public Relations, a provider of statewide press release distribution services.

Source: http://www.articlecat.com/Article/The-7-Deadly-Sins-of-Press-Release-Writing-and-Distribution/273710

Find Professional Press On eBay Below:

New 2000+ PSI Professional Hand Crank Rosin Press Duel Heated Plates free ship
New 2000+ PSI Professional Hand Crank Rosin Press Duel Heated Plates free ship
$349.00
8in1 Professional Sublimation Heat Press Machine Epson Printer C88 CISS KIT
8in1 Professional Sublimation Heat Press Machine Epson Printer C88 CISS KIT
$770.13
Professional Double Station LCD Automatic Control Mug Heat Press Machine
Professional Double Station LCD Automatic Control Mug Heat Press Machine
$180.00
2000+PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47 110V
2000+PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47 110V
$379.99
15x15 Professional T Shirt Heat Press Transfer Machine Sublimation Swing Away
15x15 Professional T Shirt Heat Press Transfer Machine Sublimation Swing Away
$209.00
3D Phone Case Quality High Press Machine Professional Vacuum Heat Sublimation
3D Phone Case Quality High Press Machine Professional Vacuum Heat Sublimation
$420.74
Mug Heat Press Professional Sublimation Heat Press Machine
Mug Heat Press Professional Sublimation Heat Press Machine
$69.99
2016 Best Professional 3D Phone Case Sublimation Vacuum Heat Press Machine
2016 Best Professional 3D Phone Case Sublimation Vacuum Heat Press Machine
$431.09
Best Sela Professional 3D Phone Case Sublimation Vacuum Heat Press Machine 2016
Best Sela Professional 3D Phone Case Sublimation Vacuum Heat Press Machine 2016
$435.00
Professional Rosin Press Hand Crank Duel Heated Plates 612cm A
Professional Rosin Press Hand Crank Duel Heated Plates 612cm A
$348.00
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$357.00
8in1 Professional Sublimation Heat Press Machine Epson 1430 Printer CISS KIT
8in1 Professional Sublimation Heat Press Machine Epson 1430 Printer CISS KIT
$999.00
Case 3D PhoneQuality Machine High Press Professional Heat Vacuum Sublimation
Case 3D PhoneQuality Machine High Press Professional Heat Vacuum Sublimation
$415.66
Professional Dual Heat Press Transfer Sublimation Machine for Cup Coffee Mug USA
Professional Dual Heat Press Transfer Sublimation Machine for Cup Coffee Mug USA
$79.99
3D Phone Case Sublimation Vacuum Heat Press Machine A+ Best Quality Professional
3D Phone Case Sublimation Vacuum Heat Press Machine A+ Best Quality Professional
$489.90
24 x 47 Professional Rosin Press Hand Crank Duel Heated Plates 2000+ PSI
24 x 47 Professional Rosin Press Hand Crank Duel Heated Plates 2000+ PSI
$312.99
Heat Press Teflon Sheets 3 Pack Ptfe Resistant Professional Coated Transfers
Heat Press Teflon Sheets 3 Pack Ptfe Resistant Professional Coated Transfers
$14.50
Hydra Pro Hydraulic 20 Ton Professional Rosin Press Dual Heat
Hydra Pro Hydraulic 20 Ton Professional Rosin Press Dual Heat
$1,200.00
Best Professional Pneumatic Rosin Press 5000psi 6 x 8 Platen
Best Professional Pneumatic Rosin Press 5000psi 6 x 8 Platen
$739.99
Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$358.59
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47 Y
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47 Y
$398.55
Full mobile t shirt maker buisness kit bundle cheap personal or professional
Full mobile t shirt maker buisness kit bundle cheap personal or professional
$285.00
Professional Pneumatic Rosin Press 5000psi 6 x 8 Platen with foot pedal
Professional Pneumatic Rosin Press 5000psi 6 x 8 Platen with foot pedal
$740.05
Best Professional Pneumatic Rosin Press 5000psi 6 x 8 Platen
Best Professional Pneumatic Rosin Press 5000psi 6 x 8 Platen
$659.00
Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$387.00
NEW Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47  S
NEW Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47 S
$347.00
NEW Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47  T
NEW Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47 T
$350.00
Pro World Thermal Transfer Press Model MCL Clam Press Professional TShirt Press
Pro World Thermal Transfer Press Model MCL Clam Press Professional TShirt Press
$375.00
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$339.99
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$343.00
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
2000+ PSI Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$340.00
220V 110V Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
220V 110V Professional Rosin Press Hand Crank Duel Heated Plates 24 x 47
$279.00


Recently Purchased Professional Press:


200024 x 47 heated plates psi new professional rosin press hand crank , 2000psi professional rosin press hand crank duel heated plates 24 x 47 110v, professional hydraulic rosin extraction press 40 tons cannabis high yield diy, 8in1 professional sublimation heat press machine epson printer c88 ciss kit, 4000lbs professional hand crank rosin press duel heated plates 24x47 us, 12 x 15 professional heat press machine tshirts sublimation digital transfer , 5in1 professional digital transfer sublimation heat press machine multifunction , zeny professional 5 in 1 12 x 15 multifunction sublimation combo heat press, free ship new 2000 psi professional hand crank rosin press duel heated plates, professional 8 in 1 transfer sublimation shirt mug hat plate heat press machine, zeny professional 5 in 1 12 x 15 multifunction sublimation combo heat press, 220v 110v professional rosin press hand crank duel heated plates 24 x 47 , professional pneumatic rosin press 5000psi 6 x 8 platen with foot pedal, hydra pro hydraulic 20 ton professional rosin press dual heat , 15x15 professional tshirt heat press transfer machine sublimation swing away, professional dual heat press transfer sublimation machine for cup coffee mug usa, best sela professional 3d phone case sublimation vacuum heat press machine 2016, pro world thermal transfer press model mcl clam press professional tshirt press, best professional pneumatic rosin press 5000psi 6 x 8 platen, 2000 psi professional rosin press hand crank duel heated plates 24 x 47 , 3d professional phone case sublimation vacuum heat press machine fashionable, 3d phone case quality high press machine professional vacuum heat sublimation, 2000 psi professional rosin press hand crank duel heated plates 24 x 47 y, professional rosin press hand crank duel heated plates 24 x 47 , heat press teflon sheets 3pack ptfe resistant professional coated transfers, new 2000 psi professional hand crank rosin press duel heated plates free ship, 24 x 47professional rosin press hand crank duel heated plates 110v, 24 x 47 professional rosin press hand crank duel heated plates 2000 psi, professional rosin press hand crank duel heated plates 612cm a, phone professional heat vacuum high 3d quality press sublimation case machine, 8in1 professional sublimation heat press machine epson printer 1430 ciss kit, 8in1 heat press machine tshirt mug hat plate transfer sublimation professional, 5in1 professional sublimation heat press machine epson printer c88 ciss kit, full mobile t shirt maker buisness kit bundle cheap personal or professional, professional double station lcd automatic control mug heat press machine , 110v220v professional rosin heat press hand crank duel heated plates, ce 24 x 47 rosin press hand crank duel heated heating plates professional, professional rosin press hand crank duel heated plates 24 x 47 e, professional rosin press hand crank duel heated plates 24 x 47 , professional new rosin press hand crank duel heated plates 24 x 47 new, professional new rosin press hand crank duel heated plates 24 x 47 new, professional new rosin press hand crank duel heated plates 24 x 47 , professional rosin press hand crank duel heated plates 24 x 47 , ce professional rosin press hand crank duel heated plates 24 x 47 , new professional rosin press hand crank duel heated plates 24 x 47 t, new professional rosin press hand crank duel heated plates 24 x 47 s, professional 5in1 heat press machine digital transfer sublimation tshirt mug us, 3d phone case sublimation vacuum heat press machine professional hot quality, 3d phone case sublimation vacuum heat press machine professional new machines, 8in1 professional sublimation heat press machine epson 1430 printer ciss kit, 110v professional double station lcd automatic control mug heat press machine, pneumatic professional rosin press 5000psi 6 x 8 platen solventless foot pedal, cap hat heat press transfer springloaded swing away cp815b machine professional, 2016 best professional 3d phone case sublimation vacuum heat press machine 400w, 3d phone case sublimation vacuum heat press machine a best quality professional, case 3d phonequality machine high press professional heat vacuum sublimation, mug heat press professional sublimation heat press machine



Comments are closed.